Propaganda e promoção de alimentos ultraprocessados no ambiente alimentar de mulheres usuárias do SUS.

Abstract

Introduction: In Brazil, the community food environment has shown a significant increase in the advertising and promotion of ultra-processed foods (UPF). Marketing strategies, such as advertising materials, offers, and promotions, influence the purchase of these products. Objective: To identify the presence of advertising and promotion of ultra-processed foods in commercial establishments in the urban area of ​​Lagarto-SE. Methodology: Cross-sectional study, conducted in commercial establishments located in the urban area of ​​Lagarto, Sergipe. The AUDITNOVA audit tool was used to assess the consumer food environment. Results: Information was collected from 117 commercial establishments, of which 82.9% primarily sold ultra-processed foods. Advertising for this food group was most frequent inside the stores (70%), followed by the checkout area (55%) and the entrance of the establishments (35%). In addition, 35% of the locations presented five or more advertisements for ultra-processed foods, and 21% had promotions. Conclusion: The study observed a high level of advertising and promotion of ultra-processed foods in the municipality of Lagarto-SE. The marketing strategies adopted favor the visibility and access to these products, highlighting the need for monitoring and possible interventions in this scenario.