Plano de negócios : proposta de criação de uma loja virtual de confecção de roupas

Abstract

This study aims to assess the feasibility of creating an online clothing store. The online store Village 128, specialized in the manufacture of customized clothing, has an innovative business model based on the combined offer of product and service. The proposal integrates the sale of clothing items adjusted to the customer's measurements with personalized style consulting, creating a differentiated consumer experience. The research is qualitative in nature, exploratory and descriptive. The study includes the structuring of a complete business plan, divided into marketing, operational, human resources, financial and strategic analysis plans. The marketing plan prioritizes digital actions focused on engagement, content generation and personalized service. The operation is based on on-demand production, reducing inventory costs and allowing customization on a large scale. The financial plan presents detailed projections, including indicators such as break-even point, profit margin, profitability, return on investment (ROI), net present value (NPV), internal rate of return (IRR) and payback. The results indicate that, despite the challenges with the initial investment and the complexity in pricing the product-service combo, the venture is viable and competitive. Village 128 will be registered as a limited company and will adopt the Simples Nacional tax regime. The business will be managed by three partners with complementary backgrounds in Administration, Statistics and Computer Engineering, which favors the integration of strategic management, data analysis and technological innovation. The company's competitive advantage lies in the union between fashion and technology, offering a complete solution to the customer, from the creation of the style to the personalized delivery of the pieces. The strategic analysis was carried out based on tools such as SWOT and PESTEL analysis, identifying a favorable scenario for growth, driven by the digitalization of consumption and the demand for personalized and sustainable fashion. It is concluded that the creation of the Village 128 virtual store represents a real business opportunity, aligned with the trends of the fashion market and the behavior of the modern consumer. The proposal contributes to the strengthening of digital entrepreneurship in Sergipe and can generate a positive impact on the local economy through innovation, job creation and appreciation of personal identity.