Planejamento estratégico : proposta de implementação para uma empresa de pequeno porte de educação básica localizada na Zona Norte de Aracaju-SE

Abstract

The area dedicated to strategies and plans constitutes an essential component of applied social science, offering approaches, concepts, and practices that assist organizations in achieving their organizational goals. Therefore, this work aimed to present an intervention proposal that includes elements of strategic planning targeted at a small-sized enterprise located in the northern zone of the municipality of Aracaju, with the objective of enhancing entrepreneurial performance. Initially, a diagnostic assessment of the organization was conducted, utilizing a tool adapted from SEBRAE, which analyzed different business areas and identified three key dimensions: strategies and plans, finances, and information technology. Although the dimension of strategies and plans did not receive a collectively low score, it is recognized that planning initiates the administrative process, preceding all other organizational areas, thereby making it the primary focus of the study. Subsequently, in the second phase of the work, an exploratory study of a qualitative and quantitative nature was carried out, based on a case study and conducted through an interview and meetings at different times with the company's manager. At its conclusion, a practical foundation for the strategies and plans area was consolidated. From the collected data, a SWOT analysis of the area was performed, identifying formal strategies and plans or passive action plans, including: (i) long-term planning that is minimally operationalized, (ii) absence of systematic benchmarking, (iii) dependence on qualitative feedback for goals, (iv) financial sustainability of the low-cost strategy, (v) lack of strategic marketing, and (vi) lack of formalization, with the latter exerting a clear influence on all other points. Consequently, nine interlinked action plans were proposed, supported by the 5W2H tool. This work highlighted the importance of strategic planning in organizations, as it provides a fundamental basis for decision-making and assists the manager. Furthermore, this research contributes to existing knowledge and practical application in a small-sized organization.