A construção de uma identidade europeia comum através da diplomacia midiática : uma análise das estratégias de comunicação e narrativas da União Europeia

Abstract

This paper analyzes how the European Union has used media diplomacy to build a common European identity. The research is based on the hypothesis that the bloc uses communication strategies based on the logic of collective belonging, through symbols, discourses, and campaigns. Therefore, this study is justified by the importance of political communication for the projection of power and identity formation in the international system. The aim is to understand how media diplomacy reaffirms the symbolic and institutional cohesion of leadership, especially in the face of instability, moments such as Brexit, and the growth of nationalist forces. The approach adopted is qualitative, investigating, within the time frame from 1992 to 2020, Eurobarometer reports, official documents, and institutional communication channels, based on Bardin's Content Analysis (2011). Given this, the results of this analysis show that this diplomatic practice acts as an instrument of symbolic legitimation, specifically articulating discourses of identity and security. It is concluded that strategic communication is central to the consolidation of the European project, as it disseminates values, shapes perceptions, and corroborates a common imaginary, despite facing structural limitations arising from political fragmentation and the need for consensus among member countries.