Afroempreendedorismo feminino : fatores que motivam a intenção empreendedora na Grande Aracaju

Abstract

This Undergraduate Thesis sought to verify, identify, understand, and analyze whether information converges or diverges according to the practical experiences of several afro-entrepreneurship in the Aracaju Metropolitan Area, given that female entrepreneurship has been growing, ensuring and strengthening women's achievements as professional fulfillment. Accordingly, the research was qualitative and descriptive, conducted through semi-structured interviews with 10 Black female entrepreneurs. The data collection instrument consisted of interviews conducted both online and in-person with these entrepreneurs in Greater Aracaju. The results indicate that, as entrepreneurs, they face various difficulties, including the reconciliation of productive and reproductive work, a lack of accessible credit to expand their businesses, and a lack of support networks, financial management, and emotional management. However, despite all obstacles, they remain motivated to continue due to financial necessity and the pursuit of their dreams and objectives.