A representação da ansiedade como recurso retórico na animação Divertida Mente 2

Abstract

This paper analyzes the rhetorical construction of the character Anxiety in the Animation Inside Out 2, based on Aristotelian rhetoric, focusing on the means of persuasion pathos and the mobilization of passions. Initially, classical, modern, and visual rhetoric are discussed, understood as a persuasive practice that prioritizes verbal discourse and extends to audiovisual languages. Next, the means of persuasion ethos, logos, and pathos are presented, highlighting the central role of emotions in the construction of discourse. Based on Aristotle, Meyer, Amossy, and Figueiredo, passions are understood as psychophysical and cognitive states that influence judgments and actions.The methodology adopted is qualitative and interpretative, based on bibliographic research and corpus analysis. The analysis demonstrates that the character Anxiety initially mobilizes pathos through fear and shame, influencing Riley's identity and behavior, and later through compassion, allowing the character's emotional reconfiguration. It is concluded that the narrative highlights the relevance of pathos as a central element of persuasion and meaning-making in contemporary audiovisual narratives.