Neoliberalism, Applied Linguistics and the PNLD

Zacchi, Vanderlei José

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Campo DC	Valor	Idioma
dc.contributor.author	Zacchi, Vanderlei José	-
dc.date.accessioned	2026-07-24T18:26:01Z	-
dc.date.available	2026-07-24T18:26:01Z	-
dc.date.issued	2016-04	-
dc.identifier.citation	ZACCHI, V. J. Neoliberalism, Applied Linguistics and the PNLD. Ilha do Desterro, Florianópolis, v. 69, n. 1, p. 161–172, jan./abr. 2016. Disponível em: https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2016v69n1p161. Acesso em: 24 jul. 2026.	pt_BR
dc.identifier.issn	2175-8026	-
dc.identifier.uri	https://ri.ufs.br/jspui/handle/riufs/25662	-
dc.language	eng	pt_BR
dc.publisher	Departamento de Pós-Graduação em Língua Inglesa e Literatura Correspondente / Centro de Comunicação e Expressão da Universidade Federal de Santa Catarina	pt_BR
dc.relation.ispartof	Ilha do Desterro	pt_BR
dc.subject	Textbook	eng
dc.subject	ELT	eng
dc.subject	Neoliberalism	eng
dc.subject	Multiculturalism	eng
dc.title	Neoliberalism, Applied Linguistics and the PNLD	pt_BR
dc.type	Artigo	pt_BR
dc.identifier.license	Creative Commons Atribuição 4.0 Internacional (CC BY 4.0)	pt_BR
dc.description.resumo	Based on the bookNeoliberalism and Applied Linguistics (Block, Gray & Holborow, 2012a), this paper aims at discussing the relationship between these two concepts. Ater a general discussion on the subject, the paper will deal with the use of celebrities in English language textbooks as an element of identiication and as a means to advance neoliberal values. A second aspect refers to the promotion of social and cultural diversity and pluralism in a way that may be also attending to the market’s interests. hese aspects will inally be analysed in the series Links(Santos & Marques, 2009a, 2009b, 2009c), of the National Textbook Program (PNLD) for primary education. Whereas the textbooks use celebrities and present other neoliberal tendencies, they also propose activities that seek to promote citizenship and inclusion, probably in order to fulil the Ministry of Education’s demands through PNLD. his ambiguity may be related to the fact that the PNLD is a state-run program for public education that relies on the commercial editorial market to produce and sell the textbooks.	pt_BR
dc.description.local	Florianópolis	pt_BR
dc.identifier.doi	https://doi.org/10.5007/2175-8026.2016v69n1p161	-
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