Empreendedorismo cultural e a comunidade quilombola: um estudo no território Mussuca em Sergipe

Abstract

Research on Cultural Entrepreneurship (CE) has been valued for its approach, which differs from traditional entrepreneurship, particularly regarding cultural appreciation and preservation; the production of symbolic value; social and community impact; and sustainability. In the field of cultural entrepreneurship, culture acts as an economic and social engine, enabling the creation of opportunities to stimulate the growth of territories and their inhabitants. The territory, then, is understood not only as a physical space, but as a dynamic environment of social, historical, and symbolic relations, marked by the articulation of growth strategies that structure bonds of belonging and solidarity. Quilombola traditions are part of this environment due to their cultural resistance within the territories, through the diverse cultural manifestations represented by language, religion, the use of medicinal herbs, dances, cuisine, crafts, among others. Thus, this dissertation aims to analyze how entrepreneurial activities within the territory of the Mussuca Quilombola Community align with cultural entrepreneurship. The research highlights the relevance of CE for cultural appreciation, sustainable development, and the autonomy of quilombola communities. This dissertation addresses the concepts of cultural entrepreneurship, territory, and the relationship between these two themes for local development, discussed within the context of the Quilombola community. The methodological approach is structured as qualitative research using a case study methodology. Data collection techniques will include semi-structured interviews and non-participant direct observation, and the data will be analyzed through narrative analysis. The main results indicate that the Mussuca quilombola community possesses a diverse cultural landscape, where cultural practices carried out within the quilombola territory are transmitted from generation to generation, thus driving cultural entrepreneurship. However, there is a lack of public policies and governmental support directed towards meeting the community's demands regarding education, income generation, employment, and enhancing community-based tourism. This dissertation hopes to contribute to the advancement of studies in Cultural Entrepreneurship in relation to the territory within the quilombo context, and to guide the creation of public policies that promote Mussuca, addressing the perspectives of cultural and sustainable practices. Furthermore, it proposes new challenges by conceiving a construction of social experience related to the studies of Administration, and cultural entrepreneurship in particular.