Argumentação e persuasão na sala de aula : o gênero propaganda

Abstract

The present work deals with the argumentation and persuasion found in the genre advertising and aims to highlight the importance of rhetoric in understanding, interpretation, analysis and production of texts in the classroom, enabling the experience in the educational environment to make it a learning space with expansion of knowledge and not just reproduction. By analyzing the persuasive elements found in this genre that reaches the classroom in various ways, including through the media, we create strategies that provide students conditions to become critical readers and writers. This study is a qualitative-interpretive and didactic and pedagogical application focus, your sample consists of advertisements that will be extracted from the media. Taking into account the characteristics that mark out, we will provide moments of analysis, sharing and interaction. To better contribute to the practice of the teacher in the classroom, this work is accompanied by an educational notebook with practical suggestions for activities involving the topics that will be discussed here. For both will report to some authors such as José Luiz Fiorin that privileges analysis of persuasive texts; the applied research within psychology and education, conducted by Schneuwly and Dolz , which aim to develop didactic sequences for the teaching and learning of speech genres as instruments of communication and social interaction; the modern theory of argumentation or New rhetoric, Perelman and Olbrechts founded by Tyteca -analyzing the reasoning transcribed in printed texts , among others.