Correlação entre depósito de marcas e nascimento de empresas

Abstract

In our country, the registration brands not shown yet widespread in the business market as still notices a lack of knowledge about the registration of trademarks. In addition to the numerous benefits the registration brand is essential for business in an increasingly competitive market. The search for the record has been growing in Brazil and, according to the National Institute of Industrial Property (INPI), the number of deposited brands increased from 95 580 to 163 587 between 2003 and 2013. A total of 157,016 brand s were registered last year. The purpose of this study is to measure the deposit brands and analyze the growth of application for trademark registration in the business environment in Brazil. Therefore, it was a registration application profile brands in Brazil and it was discussed on the business relevance to leverage the indices of industrial property in Brazil. This study was based on analysis of data on the basis of depositors brands the INPI, from 2000 to 2015 available on the official website of the entity on the Internet. And for the lifting of companies Nascimento was consulted the website of Serasa Experian, where data and analytical tools to support decision-making firms are provided.