Pacotes de problemas? Percepção da ética publicitária na venda de pacotes turísticos pela internet

Abstract

Internet is a phenomenon of accelerated growth that has been propagating changes and impacting several industries, among them, the tourism. It is characterized by online sales and passed to be a great ally to tickets, daily and tour packages sales. Such sales must be guided in the Brazilian Advertising Self-Regulation Code and, from that, this article aimed to analyze the applicability of advertising ethics in the online sales of tour packages and propose a reflection from the cases judged and not judged that are still easily found in the internet. To an organization add value to the costumers, it must always respect them and act on individual legislative and ethical precepts, keeping a good relationship and contributing to the continues growth of the sector.