Com a palavra, o munícipe : a comunicação pública para vacinação infantil contra a Covid-19 em Nossa Senhora do Socorro/SE

Abstract

The effort to combat the spread of Covid-19 was conducted in Brazil mostly by statesand municipalities, encountering resistance on the part of the population to vaccinateand adopt methods of prophylaxis against the spread of the disease. This thesisproposes to study this situation from the point of view of public communication -targeting the childhood vaccination campaign. The present thesis intends tounderstand the perception of the citizens of Nossa Senhora do Socorro/SE about theinfluence of public communication in the vaccination of children between 5 and 17years old, in the period of the pandemic by Covid-19. Social Applied to MunicipalManagement. In a second moment, we carried out an exploratory qualitative surveyof the reality found and proposed by the citizens of Nossa Senhora do Socorro/SEwho have children and adolescents of an age covered by the vaccination campaignagainst Covid, based on the Basic Qualitative Analysis method, as proposed. byMerrian (2015). Confronting the findings with the theories and tools mentioned, it wasconcluded that the citizen of Nossa Senhora do Socorro reacts with little sensitivity tothe effectiveness of vaccination coverage in the face of the actions taken. In this way,it was observed that the effect of public communication carried out by themunicipality had more impact on information about the application of vaccination thanon convincing the resistant population about vaccination, not completely supplantingfederal communication.