A relação entre as diferentes formas de vender na construção do turismo do Centro Antigo de Salvador: uma introdução

Abstract

The mysticism that builds the city of Salvador, with versatility and also resilience of the people, made up over time out of necessity, are now immortalized in works by Jorge Amado and Dorival Caymmi that to this day overflow with fantasy the minds of who question “what is to be a Baiano”. This imaginary is one of the main economic pillars of Salvador, as through tourism the city raises investment to solidify it, in a symbiotic relationship between the mystical and the modern. The objective of this work is to explore and share initial understandings about ongoing master's research at its beginning. The master's research is about the relation between State agencies, upper class commerce agency and street commerce agency in the construction of tourism in the historic center of Salvador, but in this article it is possible to present the work already done: the sociogenetic analysis of the region and the exposure of some conclusions through exploratory and open interviews are examples of it. The conclusion revolves around the importance of street commerce and its constitution as a “Contested Market”.