Cocriação participativa para a construção da melhoria da comunicação entre munícipes e gestores municipais

Abstract

This research aims to propose a participatory co-creation approach to improve communication between the community and municipal officials in Aracaju, thereby strengthening citizen participation and local governance. The study is linked to the "Public Administration and Organizations" research line of the Graduate Program in Public Administration (PROFIAP). This research contributes to strengthening university governance and proposing innovative practices in financing public higher education. The theoretical framework is based on four pillars: Platformization, Smart Cities, Value Co-creation, and Value and Knowledge Co- creation. The methodology used is qualitative and descriptive, with a single case study design, with the Aracaju City Hall and the Aracaju City Council as the units of analysis. Documentary analysis of regulations, communication studies, interviews, and resolutions will be used, with data processed using content analysis. The expected outcome is to propose a collaborative co- creation model to help managers and residents communicate more efficiently and better understand real needs for resolution and evaluation of municipal services. The originality of the research lies in the integration of classical theoretical frameworks with contemporary challenges in university management, addressing a topic still little explored in the literature on participatory co-creation and democratic management in communication between managers and residents. The potential impacts of the research include: organizational impact, by proposing improvements in communication processes with residents; societal impact, by fostering more sustainable programs capable of responding to community demands; scientific impact, by reflecting on debates on co-creation, innovation, and transparency in public administration. Finally, the proposal can be replicated in other public higher education institutions, serving as a practical model for institutional innovation applied to fundraising.