Influências das relações afetivas para os atos de consumo na cibercultura

Abstract

The urban society lives cyberculture. A time when society is not only dependent in many ways, of technological devices, but also carries the brand of digital technology in their development and in their culture. Digital technologies have brought significant changes to society, so this work aims to make an explanation about these changes concerning the relationship between bonding and acts of consumption due to the new possibilities of communication and interaction networks provide social. Thus, we discus about the universe that permeates the emotional relationships and consumption within social networks using an interdisciplinary approach and an ethnographic research using interviews and focus groups as data collection mechanisms. Through the line of weather observation and research news feed sought information about the behavior of people within social networks and how these behaviors could result in acts of consumption. These data were contrasted with the information acquired through interviews and the result was analyzed from a sociological perspective, which aimed to verify how these emotional relationships mediated or influenced by social networks can affect society. The results showed that these new relationship dynamics may contribute to or undermine the relationship and may still have a strong participation in society on social issues, especially those that are associated with mobilization and joint movements.