Economia criativa : um estudo do artesanato sergipano

Abstract

This study aimed to draw a panorama of the Creative Economy in the state of Sergipe through handcrafts, recognized as a mean of cultural and creative manifestation. The scene has artistic, creative and cultural assets, which stimulate the generation of jobs and income; getting to know the professionals in the area and their relationship with the consumer is necessary to achieve the potential development of the sector. Methodologically, the research consists of an exploratory and descriptive case study with a qualitative approach. Interviews were carried out with artisans during the Sergipe Fair, an event organized by Sebrae (Brazilian Support Service for Micro and Small Enterprises). Through them, some aspects of the industry were explored, such as the motivation for entry, the notion regarding the creative market and the knowledge of public policies. The main results show that respondents in the craft industry depend on their creations for their social and / or economic subsistence; the entry into the segment was because of two factors — passion and financial need. They also show that the interviewees have a negative perception of their remuneration, and another important fact is their lack of knowledge and / or understanding in relation to public policies. From these results, considerations are also exposed regarding proposals for improvements for the constant evolution of studies in the sector, as well as for the economic growth of the region.