Marketing multinível x pirâmide financeira : um levantamento de dados com empreendedores independentes da empresa H que atuam no estado de Sergipe

Abstract

The present work seeks to conceptualize and differentiate Financial Pyramid and Multilevel Marketing (MMN), with the objective of analyzing whether the studied company operates in a legitimate and sustainable or illicit and unsustainable economic system, as well as facilitating the identification of each of the models. Based on this assumption, MMN and the Financial Pyramid concepts, structure and methods will be analyzed, with the object of study being a national and international reference company. Nowadays, in society, the existence of new multilevel models is more and more frequent, linked to this growth, new illegal establishments appear, using the Pyramid scheme. With the progress of technology, it becomes more complex to identify the legality of the business, thus, the work aims to analyze the concepts and characteristics of the two models mentioned above to discern the choice of the enterprise that you intend to invest, without the possibility of losses and frustrations. Given the above, a study will be carried out with a company, recognized as a MMN developer, in which it will be able to analyze the legality of the business model. Therefore, the methodology includes the case study method and the descriptive exploratory qualitative analysis.