Roteiros por Sergipe : contribuições do storytelling ao jornalismo de turismo no Instagram

Abstract

Faced with the growing integration of multimedia journalism features and the transformation in the public's information consumption habits, journalism specializing in tourism has been looking for new ways to adapt and reach out. In this context, Instagram has emerged as a versatile and powerful platform, capable of harmonizing various communication tools and making it easier to obtain information in a visual and dynamic way. The experimental project "Roteiros por Sergipe: contributions of storytelling to tourism journalism on Instagram" aims to create a profile dedicated to tourism in Sergipe on the social network Instagram, which will include the production of diversified multimedia content. The initiative prioritizes the production of a series of short, creative reels, as well as story highlights. These formats are used to explore relevant tourist destinations and events in Sergipe, seeking to demonstrate how a visual and concise journalistic narrative, based on the application of storytelling, can capture the public's attention and arouse a genuine interest in living the travel experiences on offer. The methodology adopted in the project combines qualitative and quantitative approaches, structured into five distinct stages: (1) literature review; (2) creation and implementation of the experimental profile "Roteiros por Sergipe" on Instagram; (3) practical and strategic planning of the content to be produced; (4) creation and production of audiovisual content for the profile; and (5) analysis of the data collected, both qualitative and quantitative, in order to evaluate the effectiveness of the storytelling strategy in the communication of Sergipe tourism journalism on Instagram.