Festival Estudantil de Músicas Autorais – IFSTAR : uma proposta de divulgação

Abstract

IFSTAR, created in 2018 at the Lagarto Campus of the Federal Institute of Sergipe (IFS), is a competitive music festival exclusively for students from educational institutions in Sergipe. This project aimed to develop a promotional plan for the 5th edition of the Sergipe Student Original Music Festival, with the goal of promoting the event, increasing student participation, and engaging the local community. The promotional plan was developed based on an analysis of previous editions, taking into account the target audience, the nature of the event, the edition's objectives, and competition. The strategies highlight cultural, student, and musical aspects, focusing on identifying new musical talents through original compositions. The festival is recognized as one of the largest of its kind in Sergipe, providing participants with the opportunity to perform for producers, enthusiasts, and the student community. One of the plan's main focuses is the strategic use of social media to expand promotion and reach a broader audience. With this approach, the goal is to increase registrations and establish IFSTAR as a key event in Sergipe's cultural calendar, promoting local talent and encouraging the continuation of cultural initiatives in the future.