Empreendedorismo sustentável e as competências empreendedoras de Cooley (1990) : estudo de caso em uma loja de produtos naturais em Aracaju

Abstract

This paper focuses on investigating how a health food store in Aracaju can develop and implement sustainable entrepreneurship practices, analyzing the entrepreneurial skills of its manager based on the studies of Cooley (1990). The research aimed to identify the sustainable entrepreneurship practices adopted by the store and understand how this company integrates entrepreneurial skills and adapts to the dynamics of the local market. The specific objectives include: presenting the entrepreneur's profile; identifying basic characteristics of the company; assessing the manager's entrepreneurial skills; verifying the challenges in adopting sustainable strategies; examining sustainable behavior; and analyzing actions to reduce the environmental impact of operations. The study is exploratory, descriptive and qualitative, with data collected through a semi-structured interview with the entrepreneur, analyzing aspects such as persistence, risk calculation and search for opportunities. The research also explored the environmental impact of the business and the actions adopted to mitigate it, contributing to the understanding of how companies can align economic growth with environmental responsibility, promoting benefits to the environment and the local community. The results highlighted the skills and knowledge applied to promote sustainability and face challenges, suggesting areas for improvement in sustainable practices to balance economic growth and positive environmental impact.